Tech Mahindra, a leader in digital transformation and consulting, has partnered with Amazon Web Services (AWS) to develop a sports cloud platform. This collaboration aims to build next-generation digital capabilities for sports organizations and deliver immersive experiences to fans globally. The strategic collaboration agreement (SCA) signed in September 2023 is a testament to their shared vision of bringing sports institutions and fans closer.
Driving Growth in Sports Technology with Digital Capabilities
The partnership focuses on enhancing the experience of sports fans and the efficient management of sports stadiums using Internet of Things (IoT). Tech Mahindra and AWS will collaborate to provide digital platforms offering various use cases such as content engagement, customer data management, and sports analytics.
Comprehensive Digital Transformation in Sports with AR/VR and Metaverse
Tech Mahindra’s sports cloud offering aims to transform digital properties of sports teams and franchises, generating new revenue streams by developing services tailored to audience needs. The collaboration leverages AR/VR and metaverse gamification, enhancing stadium-to-home fan experiences.
Punjab Kings Engaging Fans with Tech Mahindra’s Sports Cloud
Punjab Kings, a professional cricket team, has been working with Tech Mahindra to engage fans by integrating content, community, and commerce. This collaboration demonstrates the real-world application and impact of the sports cloud offering.
AWS and Tech Mahindra: Pioneering the Future of Sports Tech
Built on AWS, Tech Mahindra’s sports cloud offering will utilize AWS native services, including AWS Elemental MediaLive and Amazon SageMaker. This platform aims to create a dynamic, captivating experience for viewers and transform how fans interact with their favorite sports.
A Game-Changer in Sports Technology and Fan Engagement
Tech Mahindra’s collaboration with AWS represents a significant leap in sports technology. It promises to create a personalized, fan-focused community that transcends traditional sports experiences, disrupting the sports tech industry by offering unique fan engagement opportunities.
Tech Mahindra, AWS collaborate to launch innovative sports cloud platform added by Pallavi Madhiraju on
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