TCS to help Swedish pharma retailer Apoteket in digital transformation

Tata Consultancy Services (TCS) said that it has been engaged by Swedish pharma retailer Apoteket for expediting its digital transformation and growth.

Apoteket, which is claimed to draw 34 million customers for its stores annually, aims to consolidate its position in the region by transforming into a full-service healthcare provider and provide services across the value chain online and in-store.

Tata Consultancy Services, which has been working with the Swedish pharma retailer since 2014, will deliver end-to-end IT services and consulting across the organization. The extended partnership will encompass the application and infrastructure layers, said the Indian IT services provider.

Abhijit Niyogi — Business Unit Head of TCS Europe Retail said: “Improving the synergy between physical stores and online channels is key to creating an intuitive, automated and unified customer experience across all touchpoints.

“We are excited to extend our strategic partnership with Apoteket and look forward to working closely together on the new digital strategy to secure its position as the leading pharmacy and healthcare provider in Sweden.”

Tata Consultancy Services to help Swedish pharma retailer Apoteket in digital transformation. Photo courtesy of Apoteke.

Furthermore, Tata Consultancy Services will help bring in innovation by making use of its co-innovation and research hub TCS Pace Port in Amsterdam, which is designed specifically for helping customers navigate their digital transformation journeys.

Besides, Tata Consultancy Services will help Apoteket leverage automation, artificial intelligence (AI), and robotics for creating the next-generation customer experience across physical stores and online channels apart from streamlining internal processes.

Clas Artvin — CIO of Apoteket said: “Apoteket is in the middle of a digital transformation driven by changing customer behavior where we need a strong partner also when it comes to development and maintenance services as well as helping us with innovation and scaling up usage of digital technologies such as AI and IoT in order to create next generation customer experiences.

“TCS has proved itself to be a trusted regional IT partner with the Retail experience and innovation capabilities needed as well as strong customer satisfaction from the retail sector.”

Recently, Tata Consultancy Services forged a partnership with Thai telecom operator AIS for helping manufacturers in Thailand in adopting IoT solutions based on 5G smart network technology.