TCS to help Dutch Open Golf Tournament enrich participant and spectator experience

Tata Consultancy Services (TCS) has been selected by TIG Sports, the organizer of the Dutch Open Golf Tournament (KLM Open) for enriching the golfing event’s participant and spectator experience.

In this connection, the Indian IT company said that it will use its know-how in digital technologies and experience in being the title sponsor and working with global marathons such as TCS Amsterdam Marathon, TCS London Marathon, and TCS New York Marathon.

Martijn van der Meulen – Managing Partner of TIG Sports said: “We are delighted to be able to add TCS as a partner alongside our existing partners KLM and ING Private Banking.

“In title sponsorships of various international marathons, TCS has shown that its technological knowledge can serve to enrich the experience of both the participants and spectators of major sports events. A great example of this is how TCS designed the digital transformation of the TCS Amsterdam Marathon with a ‘virtual run’ during last year’s lock-down.”

TCS to help Dutch Open 2021 enrich participant and spectator experience. Photo courtesy of Pexels from Tata Consultancy Services Limited.

The Dutch Open 2021 will be held from September 16 to 19 at the Bernardus Golf court in Cromvoirt, the Netherlands. It will be the 101st edition of the European Tour golf tournament.

Josu Devasia – TCS Netherlands Country Head said: “We are delighted to partner with the Dutch Open, one of the European Tour’s most innovative and sustainable golf events. We are eager to leverage our digital expertise and experience in enriching international sports events to create an even more exciting Dutch Open.

“As a growth and transformation partner to leading Dutch enterprises across different industries, TCS is playing a key role in orchestrating cross-industry innovation ecosystems that are united by shared purpose and cloud technologies. TCS sees the Dutch Open as an excellent forum to bring companies from diverse backgrounds together to stimulate innovation and sustainable collaborations.”

Recently, Tata Consultancy Services clinched sponsorship rights to the New York City Marathon till 2029.