In a pivotal development, Tata Consultancy Services (TCS), a global leader in IT solutions, has turbocharged Banner Solutions, a major US wholesale distributor of door hardware and security products. The partnership leverages TCS Experiential Digital Commerce platform to enhance the B2B shopping experience in the commercial, residential, and automotive sectors.

Overcoming Business Constraints with TCS Experiential Digital Commerce

Banner Solutions previously faced significant challenges with its older commerce platform, notably affecting its business agility and customer experience. Turning to TCS’ Experiential Digital Commerce platform, Banner Solutions has successfully revamped its customer interface and digital growth strategy. The cloud-first, microservices-based platform uniquely supports B2C, B2B, D2C, and marketplace models, delivering unprecedented flexibility and agility for the evolving needs of digital consumers.

Key Features and Business Growth

TCS Experiential Digital Commerce has been a game-changer for Banner Solutions. The platform’s Open API architecture allows for seamless integration with existing enterprise solutions. It provides businesses with the tools to create personalized digital customer journeys and distinct shopping experiences. With features like digital customer onboarding, profile management, intuitive product discovery, and multi-variant product selection, the platform has radically improved Banner Solutions’ operations. Moreover, Banner Solutions has successfully onboarded 150,000 stock keeping units (SKUs) and seen a 15-20% uptick in its digital revenue since the platform’s launch.

Reduction in Manual Efforts and Customer Enquiries

The TCS Experiential Digital Commerce platform not only provides a curated shopping experience but also comes with self-serve capabilities. Its digital features have significantly reduced service enquiries and manual errors, thanks to self-help videos and virtual assistance.

Expert Insights

Ben Smith, Chief Digital Officer at Banner Solutions, praised TCS’s deep domain knowledge and technology expertise, stating, “The new platform helps us orchestrate personalized digital customer journeys and deliver differentiated experiences.” Krishnan Ramanujam, President of Retail, CPG, and Travel business at TCS, said, “We are pleased to partner with Banner Solutions in their strategic initiative to reimagine their digital consumer experience.”

In summary, TCS’ Experiential Digital Commerce platform is facilitating Banner Solutions’ ambitious digital transformation, enabling the company to offer a more intuitive, responsive, and efficient B2B customer experience.

  Banner Solutions, Ben Smith, digital transformation, Krishnan Ramanujam, Tata Consultancy Services, USA