TCL Electronics unveils innovative product line-up in Istanbul, strengthens ties with Arsenal FC

TCL Electronics (1070.HK), recognized as the world’s Top 2 TV brand and leader in 98-inch TVs, has launched its latest array of products tailored for the Middle East and Africa markets during a high-profile event in Istanbul, Turkey. This launch also celebrated TCL’s robust partnership with Arsenal Football Club, featuring an appearance by Arsenal legend Martin Keown.

Highlighting Technological Innovations and Strategic Partnerships

The event spotlighted TCL’s commitment to delivering technological innovations, including the unveiling of the 2024 QD-Mini LED TVs. These TVs are noted for their exceptional picture quality, alongside a new range of domestic appliances and air conditioners designed to enhance lifestyle through improved health and convenience.

Ms. Sunny Yang, General Manager of TCL Industries Middle East & Africa, expressed enthusiasm about the new products: “We are excited to introduce TCL’s latest generation of QD-Mini LED TVs. We are especially looking forward to showcasing the TCL 115” X955 Max, the world’s largest QD-Mini LED TV. Our objective is to cater to the evolving needs of our consumers by delivering the latest cutting-edge technology and providing a premium and exceptional entertainment experience in the Middle East and Africa markets.”

TCL Electronics announces new product launch in Istanbul, featuring the world’s largest QD-Mini LED TV and a partnership celebration with Arsenal FC.

World’s Largest QD-Mini LED TV Takes Center Stage

The TCL 115″ X955 Max QD-Mini LED TV, the world’s largest, promises a cinematic experience with its peak brightness of 5,000 nits and over 20,000 local dimming zones, delivering precise lighting and impressive contrast. Equipped with QLED PRO, a 144 Hz VRR, and an ONKYO 6.2.2 Hi-Fi system, this TV combines superior image quality with breathtaking audio in an ultra-slim design.

The launch also featured the C855 Premium QD-Mini LED TV, which redefines visual excellence with its dynamic HDR performance, QLED PRO technology, and Low Reflection feature, ensuring virtually glare-free viewing. This model offers a premium home theatre sound quality through its ONKYO 2.2.2 Hi-Fi audio system and is available in various sizes, catering to different consumer preferences.

Enhancing Daily Living with Advanced Home Solutions

TCL introduced updates to its home appliances, including the innovative FreshIN Series Air Conditioners and new models of refrigerators and washing machines designed to promote a healthier and more convenient lifestyle. These products are part of TCL’s commitment to enhancing consumer experiences through innovation and are tailored to meet the demands of modern living.

TCL’s latest product launch not only underscores its leadership in the TV market but also reflects its strategic vision to blend cutting-edge technology with user-centric innovations. The introduction of the world’s largest QD-Mini LED TV and the strengthening of its partnership with Arsenal FC are indicative of TCL’s commitment to enhancing its brand presence and consumer engagement in key global markets.