TBAuctions acquires Surplex to expand European footprint and enhance digital auctioning capabilities

In a significant strategic move, TBAuctions, Europe’s prominent multi-brand online B2B marketplace for used industrial goods, has acquired Surplex, a leading player in the sector. The transaction, which concluded on 7th August 2024, marks a pivotal moment for TBAuctions as it accelerates its expansion into new European markets, including Spain, Poland, Portugal, Romania, Czech Republic, Hungary, and Serbia. This acquisition not only broadens TBAuctions’ geographical reach but also strengthens its established presence in Germany, France, and Italy.

Expansion and Market Impact

This acquisition is set to propel TBAuctions to new heights, combining its existing strengths with Surplex’s extensive industry expertise. The merger will enable TBAuctions to tap into Surplex’s robust market presence in the metal and woodworking sectors, areas where Surplex has been a dominant force since its founding in 1999 in Düsseldorf, Germany. The combined entity will now cater to nearly 200 million annual site visits, engage sellers from over 20 countries across Europe, and manage an impressive portfolio of over 1.6 million assets. This growth trajectory reflects TBAuctions’ commitment to enhancing its digital auctioning platform, which has already seen substantial success with 750,000 bidders from 175 countries and hammer sales exceeding €1.6 billion.

The Digital Auctioning Boom

The European market for used business equipment is vast, exceeding €250 billion annually, with digital auctioning rapidly emerging as a key channel for trading these assets. TBAuctions is well-positioned to capitalise on this trend, driven by advancements in technology, increased digital adoption, and a shift towards sustainability. The company’s intelligent auctioning platform leverages automation, artificial intelligence, and scale to enhance transparency and efficiency in the auction process.

Sustainability is a central theme in TBAuctions’ strategy. By extending the life of existing machinery and promoting the purchase of second-hand equipment, the company aims to reduce the carbon footprint of new vehicle and machinery manufacturing, which generates over a billion tons of CO2 emissions annually. This environmental commitment aligns with the broader industry trend towards sustainable practices.

Expert Opinions on the Acquisition

Tom Christenson, CEO of TBAuctions, expressed enthusiasm about the acquisition, highlighting the strategic benefits. He noted, “Surplex has a great team of people, excellent customers, and a strong brand across Europe. Together with TBAuctions’ best-in-class tech platform and leading brands, we see great opportunities through our complementary services, values, and people to drive exponential growth. This marks a major milestone for us to serve customers in all countries of Europe on our journey to revolutionize digital auctioning and promote sustainable trade.”

Michael Werker, Managing Owner of Surplex, acknowledged the synergy between the two companies, stating, “It makes a lot of sense for Surplex to come together with TBAuctions. We share similar values, commitment to excellent customer service, and a passion to drive the circular economy.” Uli Stalter, also Managing Owner of Surplex, added, “The combination of skills and geographic footprint between Surplex and the family of TBAuctions brands creates a comprehensive digital auction experience across Europe.”

The acquisition of Surplex by TBAuctions represents a transformative step in the European B2B online auction market. It not only enhances TBAuctions’ operational scope and expertise but also sets the stage for significant growth in the digital auctioning space. With a combined focus on technological innovation and sustainability, TBAuctions is poised to lead the market in offering advanced auction solutions across Europe.