Tata Motors introduces first automated manual transmission truck in Saudi Arabia

Tata Motors, India’s leading multinational automobile manufacturer, has launched its first automated manual transmission (AMT) truck, the Tata Prima 4440.S AMT, in Saudi Arabia. This innovation marks a significant milestone in the company’s journey to bring advanced transportation solutions to the Middle Eastern market. Built on the robust Prima platform, the truck combines global engineering expertise with features that promise enhanced performance, fuel efficiency, and driver comfort.

A milestone in commercial vehicle innovation

The Prima 4440.S AMT introduces cutting-edge features tailored for heavy-duty operations in Saudi Arabia’s diverse and demanding transport sectors. Designed for long-haul applications such as container transport, car carriers, and heavy equipment logistics, the truck delivers higher productivity and lower operational costs. Its advanced automated transmission technology ensures smooth and fatigue-free driving, making it an ideal choice for businesses aiming to optimise fleet operations.

The truck is equipped with a Euro-V compliant 8.9-litre Cummins engine that generates an impressive 400 horsepower and 1700Nm of torque, enabling it to handle steep gradients and heavy loads with ease. Additionally, its innovative fuel-saving systems, such as Load Based Speed Control, Auto Start-Stop, and Vehicle Acceleration Management, are expected to drive significant cost efficiencies for operators.

Tata Motors strengthens Saudi Arabia presence

Speaking at the launch, Anurag Mehrotra, who oversees international business for Tata Motors Commercial Vehicles, noted that Saudi Arabia represents a key strategic market for the company. He highlighted how the Kingdom’s rapid infrastructure development aligns with Tata Motors’ vision of supporting global markets with reliable and innovative solutions. He added that the Prima 4440.S AMT would provide unmatched reliability, smart features, and long-term value to customers in the region.

Tata Motors’ growth in Saudi Arabia is underpinned by a strong partnership with Mohamed Yousuf Naghi Motors Co., the company’s exclusive distributor in the region. This collaboration ensures comprehensive after-sales services, including an extensive service network, skilled technicians, and ready availability of genuine spare parts. Azeem Khan, the managing director of Mohamed Yousuf Naghi Motors Co., emphasized the distributor’s commitment to customer satisfaction through robust after-sales support and tailored solutions.

Innovative offerings showcased at HEAT show

The unveiling of the Prima 4440.S AMT took place at the Heavy Equipment and Trucks (HEAT) Show in Dammam, where Tata Motors showcased five high-performance vehicles. The lineup included the Prima 4440.S, Prima 4040.T, Prima 4040.K, and the Ultra T.7, each catering to unique commercial needs. These vehicles address a range of applications, from urban transportation to heavy-duty construction and infrastructure development, reaffirming Tata Motors’ adaptability to diverse market demands.

The Prima 4440.S AMT stood out for its advanced cabin design, featuring pneumatically suspended seats and an adjustable steering wheel, ensuring driver comfort even during long-haul journeys. The truck’s pneumatic suspension system further enhances ride quality and durability, adding to its appeal for operators in Saudi Arabia.

Driving future growth in global markets

With a commercial vehicle portfolio spanning more than 40 countries, Tata Motors continues to demonstrate its ability to engineer products that meet local market needs. Its vehicles, designed to endure rigorous operating conditions, underline the company’s commitment to reliability and innovation.

The introduction of the Prima 4440.S AMT is expected to solidify Tata Motors’ position as a leader in the Saudi Arabian commercial vehicle market, catering to the Kingdom’s ambitious infrastructure and mobility goals.