Tata Motors drops a bombshell with the Curvv.ev – Here’s why it’s the talk of the town

In a groundbreaking move for India’s automotive industry, Tata Motors has officially launched the Curvv.ev, marking a significant milestone in SUV design and electric vehicle technology. This launch aligns with Tata Motors’ vision of revolutionising the automotive sector by combining robust SUV characteristics with the sleek elegance of a coupe.

Tata Motors’ Curvv.ev: A New Era in SUV Design

The Tata Curvv.ev, introduced as the flagship model under Tata Passenger Electric Mobility’s (TPEM) advanced Pure EV architecture, sets a new benchmark in the mid-size SUV segment. The Curvv.ev, priced at ₹17.49 lakh for the 45kWh variant and ₹19.25 lakh for the 55kWh version, is poised to redefine the electric vehicle landscape in India. It offers an impressive range of 502 km and 585 km respectively, making it a compelling option for both daily commutes and long journeys.

The launch of the Curvv.ev, which will be followed by an internal combustion engine (ICE) variant, marks Tata Motors’ foray into the competitive mid-size SUV segment. The Curvv.ev is a blend of SUV robustness and coupe elegance, breaking away from the conventional boxy SUV designs prevalent in the market. Tata Motors claims to be the first original equipment manufacturer (OEM) to introduce this innovative SUV coupe body style in India.

Tata Motors has launched the Curvv.ev, India’s first SUV coupe, featuring advanced technology, impressive range, and competitive pricing. Bookings open August 12. Photo courtesy of Tata Motors Limited.

Key Features and Innovations of Curvv.ev

The Curvv.ev is built on Tata Motors’ new acti.ev architecture and offers three distinct personas – Creative, Accomplished, and Empowered+. It boasts a range of advanced features designed to appeal to tech-savvy and safety-conscious consumers.

Design and Performance: The Curvv.ev merges SUV toughness with a stylish coupe silhouette. It features a unique design with flush door handles, R18 alloy wheels with Aero Inserts, and smart digital lighting elements, including connected LED DRLs and sequential turn indicators. The vehicle’s aerodynamic design is complemented by a spacious and well-appointed interior, offering a best-in-segment boot space of 500 litres and additional front trunk space of 11.6 litres.

Technology and Safety: The SUV is equipped with cutting-edge technology powered by Qualcomm’s Snapdragon Digital Chassis Platform. It includes a 31.24 cm Cinematic Touchscreen by HARMAN™, a 26.03 cm Digital Cockpit, and advanced features like OTA capabilities, V2L, and V2V. The Curvv.ev also integrates the Tata.ev Charge Point Aggregator, providing access to over 9000 charging points across India.

Performance Metrics: The Curvv.ev is designed for high performance with a 123 kW / 167 PS powertrain that accelerates from 0-100 km/h in just 8.6 seconds. Its advanced charging technology enables a top-up of 150 km range in just 15 minutes. The SUV features three drive modes – Eco, City, and Sport – along with multi-mode regeneration and smart power electronics for a versatile driving experience.

Safety Features: The Curvv.ev prioritises safety with Advanced Driver Assistance Systems (ADAS) Level II, including 20 features, 6 airbags, all-wheel disc brakes, and various advanced safety technologies like Hill Descent Control and Electronic Parking Brake with Auto Hold.

Tata Curvv: The ICE Variant

Alongside the Curvv.ev, Tata Motors has introduced the Curvv in ICE versions, featuring two petrol engines and one diesel engine. The Curvv will be offered with Tata’s new Hyperion Gasoline Direct Injection (GDi) engine, which delivers enhanced power and efficiency. The ICE variant will also benefit from Tata’s new ATLAS architecture, designed to offer superior comfort, performance, and adaptability.

Engine Details: The Hyperion GDi engine provides a power output of 91.9 kW at 5000 rpm and a torque of 225 Nm at 1750-3000 rpm. It incorporates advanced technologies such as a 350-bar fuel injection system, variable geometry turbocharger, and miller cycle combustion chamber for improved performance and efficiency.

Expert Insights

Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicle and Tata Passenger Electric Mobility Ltd., highlighted the significance of this launch. He remarked that the Curvv.ev represents Tata Motors’ commitment to pushing the boundaries of design, safety, and technology. He emphasised the importance of offering customers a choice of powertrains and the company’s strategy to bring price parity between EVs and ICE vehicles.

Availability and Accessories

Bookings for the Curvv.ev will open on August 12, with deliveries scheduled to begin on August 23. Tata Motors has also unveiled Tata.ev Originals, a new line of EV accessories for personalised customization. Additionally, the Tata.ev Charge Point Aggregator will facilitate seamless charging across a vast network of charging points.

The Tata Curvv.ev and its ICE counterpart mark a significant advancement in SUV design and electric vehicle technology. With its innovative features, impressive performance metrics, and competitive pricing, Tata Motors is set to make a strong impact in the automotive market. The introduction of the Curvv.ev signifies a new era for Tata Motors and the Indian automotive industry.