Tata Elxsi joins eSync Alliance to drive OTA updates standardization

In a move that propels forward standardization of over-the-air (OTA) updates and diagnostics, the eSync Alliance has added global design and technology service provider, Tata Elxsi, to its member roster. Tata Elxsi is geared up to bolster the automotive industry as it transitions towards Software-Defined Vehicles (SDVs), with this alliance marking a significant stride in the journey.

As automotive manufacturers and suppliers pivot towards emergent technologies like autonomous driving, electrification, and connectivity, Tata Elxsi presents a robust portfolio of next-generation engineering and digital-enabled design services. These services include innovative products and solution accelerators, empowering businesses to adapt to shifting market expectations and enhancing value at all stages of the product development lifecycle.

Tata Elxsi’s membership in the eSync Alliance signifies a golden opportunity for the company to collaborate closely with other members. It aims to expedite the deployment of OTA updates, a critical aspect of wider SDV adoption.

Mike Gardner, Executive Director of the eSync Alliance, commented, “Tata Elxsi’s membership is indicative of the power and potential of our eSync platform. The industry clearly needs a standardized platform to facilitate bi-directional OTA updates and diagnostics and our growing network of partners is helping us to grow our reach.”

Echoing these sentiments, Gomathy Padmanabha, Head – Connected Digital Platform & Solutions at Tata Elxsi, said, “As we continue to focus on the SDV journey, we are accelerating our investments in OTA and Digital Twins-based platforms and solutions. Inter-operable standards-based automotive OTA technology will soon become necessary for SDVs. As a member of the eSync Alliance, Tata Elxsi is committed to bringing its extensive automotive knowledge to help standardize the OTA initiatives and will play an active role in both propagation and adoption in the auto industry.”

The eSync platform has an established record of accomplishment in millions of vehicle projects worldwide and serves as a reliable channel for scalable OTA deployment. As the only universal bi-directional pipeline available, eSync has attracted over 30 original equipment manufacturers (OEMs) and Tier-1 suppliers, making it a vital tool for those seeking simplicity and efficiency in the drive towards SDVs.