Indian IT company Tata Consultancy Services (TCS) and British automotive company Jaguar Land Rover (JLR) have jointly announced the launch of the latter’s Open Innovation program in Tel Aviv, Israel.

This program aims to drive disruptive mobility innovation and strengthen relationships between Jaguar Land Rover and the Israeli ecosystem, including start-ups, scale-ups, corporate entities, investors, and academia. The initiative is a key component of Jaguar Land Rover’s Reimagine strategy, which seeks to transform the company’s approach to modern luxury with a focus on electric vehicles.

Igor Murakami — Jaguar Land Rover Director, New Services, Software and Open Innovation said: “We are delighted to extend our Open Innovation program to Israel and leverage the research and technology innovation excellence of TCS.

“TCS is a global leader in digital and business transformation and this unique set-up will accelerate the co-creation of pioneering solutions under JLR’s Reimagine strategy. The program will be vital in giving us a footprint within the region, opening up opportunities to innovate with a range of disruptive Israeli start-ups to help us deliver uncompromised and sustainable modern luxury.”

Tata Consultancy Services is said to have been a trusted partner to Jaguar Land Rover for over a decade, contributing to the success of various transformational initiatives across the entire value chain, particularly in areas such as sustainability and digital services.

This new partnership expands the collaboration between the two companies and brings the Open Innovation program to Israel, further supporting Jaguar Land Rover’s Reimagine strategy and its commitment to an electric-first future in the luxury automotive sector.

The Open Innovation program will leverage Tata Consultancy Services’ Co-Innovation Network (COIN) in Israel. This network serves as a platform to identify local technology offerings and scale them into global mobility solutions and services.

The program will explore opportunities in areas such as electrification, connectivity, digital services, metaverse, intelligent enterprise, manufacturing, supply chain, and sustainability.

Tata Consultancy Services boasts a global presence with over 40 research and innovation centers worldwide. Through COIN, Tata Consultancy Services brings together a network of experts from start-ups, academia, research institutions, and corporations to collaborate on innovative solutions for its Fortune 1,000 customers. The COIN network currently comprises more than 100 academics and 2,750 start-up partners.

The launch of Jaguar Land Rover’s Open Innovation program in Tel Aviv marks an important milestone in the collaboration between Tata Consultancy Services and Jaguar Land Rover.

By tapping into Israel’s vibrant innovation ecosystem and leveraging TCS’s COIN network, the partnership aims to accelerate the development of cutting-edge mobility solutions and drive the realization of Jaguar Land Rover’s Reimagine strategy for an electric-first luxury future.

Ben Gilad — Head of TCS COIN said: “With the automotive industry transitioning into electrification, innovation is the key differentiator for success. We are pleased to be working with JLR, leveraging our research and innovation capabilities in the automotive sector as well as that of our local COIN ecosystem partners, to help accelerate their transformation and growth.

“We look forward to collaborating to identify new technologies to help drive the future of mobility and modern luxury. We encourage Israeli start-ups and innovators to join us in this initiative.”

  business transformation, electric vehicles, Israel, Jaguar Land Rover, metaverse, supply chain, sustainability, Tata Consultancy Services, Tel Aviv