Tata Communications has announced a landmark five-year deal to become the global host broadcaster for the World Athletics Series, starting in 2025. This strategic partnership will see Tata Communications delivering customized, world-class live content to broadcasters worldwide, ensuring that the excitement of athletics reaches every corner of the globe.

Elevating Global Athletics Broadcasting

The collaboration will commence during an eventful year for athletics, with major events scheduled throughout 2025, including the World Athletics Indoor Championships in Nanjing, the World Athletics Relays in Guangzhou, the World Athletics Road Running Championships in San Diego, and the flagship World Athletics Championships in Tokyo from September 13–21, 2025. The latter event is notably one of the most watched globally, regularly attracting an audience of one billion viewers.

As the host broadcaster, Tata Communications is set to transform how fans interact with athletics, enhancing viewer engagement through immersive coverage and localized regional feeds. This initiative will leverage Tata Communications’ extensive global media platform, which includes a video-native edge platform and application stack designed to meet the rigorous demands of an action-packed international sports calendar.

Technology and Sustainability at the Forefront

The partnership also emphasizes sustainability, a core component of World Athletics’ future strategy. Tata Communications plans to use advanced technology to bolster World Athletics’ sustainability efforts, aligning with broader environmental goals.

Dhaval Ponda, Global Head of Media & Entertainment Business at Tata Communications, expressed his enthusiasm about the partnership: “It is an exciting time of new content and changing viewer demands. Tata Communications is ideally placed as a global connectivity provider to help World Athletics meet its ambition of bringing athletics and inspirational stories to fans around the world. We offer the global footprint and scalable, resilient solutions necessary to carry these stories from arenas directly to viewers, whether from the UK, Tokyo, USA, or beyond. As we bring the vibrancy of global athleticism to screens, I’m eager to see those stories inspire the next generation of Indian sporting excellence.”

The strategic partnership between Tata Communications and World Athletics represents a significant shift in the broadcasting of sports events. By utilizing Tata Communications’ cutting-edge technology and extensive network, World Athletics aims not only to enhance the global viewer experience but also to expand the sport’s reach and influence worldwide. This collaboration could set new standards for how international sports events are broadcasted, making them more accessible and engaging for a global audience.

  global athletics events, immersive sports coverage, sports broadcasting, sustainable sports practices, Tata Communications, World Athletics Series