Tanla and Truecaller strengthen partnership to revolutionize business messaging in India

In a significant move to redefine enterprise communication in India, Tanla Platforms Limited, the country’s leading Communications Platform as a Service (CPaaS) provider, is delighted to announce the extension of its exclusive partnership with Truecaller. Truecaller, globally acclaimed for its robust contact verification and spam blocking solutions, brings to the table advanced messaging capabilities backed by a formidable user base of 260 million active users across India. Initiated in 2022, this collaboration is set to enrich the messaging experience for customers by integrating rich media and interactive content into business communications.

The partnership between Tanla and Truecaller is designed to empower enterprises to forge stronger connections with their customers through tailored messaging solutions. By incorporating elements such as images, videos, and documents into messages, businesses can now deliver more engaging and comprehensive communications. This modern approach not only enhances the user experience but also presents enterprises with numerous advantages including reduced costs, accelerated delivery times, and improved analytical insights, a stark contrast to the limitations of traditional SMS messaging.

Alan Mamedi, CEO and Co-Founder of Truecaller, expressed enthusiasm about the collaboration’s success since its inception in 2022. “The deepened partnership in India signifies a promising development for both Truecaller and Tanla, as well as for enterprises looking to disseminate messages to their customers in a more reliable, modern, and cost-efficient manner,” Mamedi stated. He further emphasized the mutual commitment to scale up the platform’s usage and expand the service offerings to a broader business clientele.

The partnership heralds a new era of business messaging that supports both one-way and two-way interactions, leveraging the potential of rich media formats to create a superior messaging experience. Features such as phone numbers, hyperlinks, and delivery & read receipts are set to redefine the standards of customer engagement through messaging.

Uday Reddy, Founder Chairman & CEO of Tanla Platforms Limited, highlighted the success of the partnership with Truecaller since 2022. “We are thrilled to further our collaboration with Truecaller, enhancing our ability to offer customized enterprise solutions that leverage advanced business messaging capabilities and rich media,” Reddy remarked.

This strategic alliance between Tanla and Truecaller is poised to set a benchmark in the business messaging domain, offering scalable and innovative solutions tailored for the dynamic needs of enterprises. The partnership not only underscores the commitment of both companies to drive digital transformation in India but also demonstrates the potential for collaborative efforts to foster technological advancements and customer-centric solutions in the telecommunications industry.

As business messaging evolves, the collaboration between Tanla and Truecaller is expected to unlock new possibilities for engaging and effective communication, setting the stage for further innovations and growth in the CPaaS sector in India and beyond.

The extended partnership between Tanla and Truecaller marks a milestone in business messaging, offering promising prospects for enterprises in India. With an emphasis on innovation and customer satisfaction, this collaboration is set to enhance the way businesses communicate, paving the way for a future where messages are not just sent but truly experienced.