YouGov to acquire GfK’s consumer panel business to move into FMCG sector
YouGov plc, an international market research and data analytics group, has announced the €315 million acquisition of the consumer panel business of GfK SE (GfK CP), bolstering its position in the data analytics sector. GfK’s consumer panel business, an established leader in consumer purchase data, comprises over 100,000 households across 16 European countries. The acquisition […]