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Representative image: adidas AG reports record 2025 revenue and profit, prompting a €1 billion share buyback as the sportswear group strengthens margins and capital returns ahead of major global sporting events.

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adidas (XETRA: ADS) reports record 2025 results, launches €1bn share buyback program

adidas posts record 2025 revenue and profit, announcing a €1B share buyback. Find out how the company is resetting strategy ahead of the 2026 Olympics.

January 30, 2026

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