WPP and IBM launch AI-powered B2B solution to transform marketing engagement
WPP (NYSE: WPP) and IBM (NYSE: IBM) have unveiled a business-to-business (B2B) solution, WPP Open for B2B, powered by IBM’s artificial intelligence and data platform, watsonx. This strategic partnership aims to revolutionize how B2B marketers identify and engage clients and prospects throughout the buying journey, enhancing return on investment and streamlining complex marketing challenges. WPP […]
