WPP and IBM launch AI-powered B2B solution to transform marketing engagement

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WPP and IBM launch AI-powered B2B solution to transform marketing engagement

WPP (NYSE: WPP) and IBM (NYSE: IBM) have unveiled a business-to-business (B2B) solution, WPP Open for B2B, powered by IBM’s artificial intelligence and data platform, watsonx. This strategic partnership aims to revolutionize how B2B marketers identify and engage clients and prospects throughout the buying journey, enhancing return on investment and streamlining complex marketing challenges. WPP […]

IBM expands AI capabilities with launch of Meta Llama 3 on Watsonx platform

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IBM expands AI capabilities with launch of Meta Llama 3 on Watsonx platform

IBM has announced the integration of Meta’s next-generation open large language model, Meta Llama 3, into its Watsonx AI and data platform. This significant update expands IBM’s model library, which already includes the Granite series and other models from leading providers, enhancing the platform’s capabilities to foster innovation across enterprises. The addition of Llama 3 […]