J.M. Smucker to offload Voortman in stunning $305m move—What’s next for the iconic brand?
J.M. Smucker Company, a leading American food manufacturer, has announced the sale of its cookie brand, Voortman, to Second Nature Brands for $305 million in an all-cash transaction. This divestiture marks a significant reshaping of Smucker’s business strategy as the company narrows its focus on high-margin segments such as coffee, spreads, and pet foods. The […]