Accenture invests in Cresta to enhance AI-powered customer interactions
Accenture (NYSE: ACN) has made a strategic investment in Cresta, an AI-driven platform designed to optimise contact centre operations. This move, facilitated through Accenture Ventures, aligns with Accenture’s broader AI strategy and involves integrating Cresta’s cutting-edge software into its AI Refinery platform. The AI Refinery enables businesses to create bespoke AI models tailored to their […]