L Brands in talks to sell Victoria’s Secret to Sycamore Partners

L Brands in talks to sell Victoria’s Secret to Sycamore Partners

Ohio-based fashion retailer L Brands is in the process of divesting its Victoria’s Secret lingerie brand to private equity company Sycamore Partners, reported CNBC. L Brands has been looking to sell the lingerie retailer after its sales dropped apart from having competition from online retail companies. Currently, in the negotiation stage, the talks pertaining to […]

Victoria’s Secret launches summer fragrance collection Bombshell Paradise

Victoria’s Secret launches summer fragrance collection Bombshell Paradise

US fragrance brand Victoria’s Secret launched a new summer fragrance collection called Bombshell Paradise Eau de Parfum under its Bombshell fragrance collection. Bombshell Paradise is a fruity, floral fragrance that comprises a bright hit of Grapefruit and Black Currant laced with fresh, fragrant Tropical Lily and Radiant Woods. Bombshell Paradise is said to provide a […]