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TRUBAR acquired by ETi Gıda for $173 million as Turkish snack giant makes a decisive North America push

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Food Industry News

ETi Gıda’s $173m TRUBAR deal signals rising cross-border appetite in better-for-you snacks

Discover why ETi Gıda’s $173 million acquisition of TRUBAR could reshape global protein bar competition and signal the next wave of snack industry consolidation.

February 9, 2026

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