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Representative image of functional beverage shelves in a modern retail setting, reflecting the rise of TikTok-driven drink brands and M&A activity in 2025.

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Drinks Industry News

How beverage M&A is changing in 2025: From functional drinks to TikTok taste tests

Beverage M&A in 2025 is shifting toward gut-health sodas and TikTok-driven brands. Discover why PepsiCo’s Poppi deal is reshaping category strategy.

byPallavi Madhiraju

July 3, 2025

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