Browsing Tag
sports marketing
5 posts
Is hospitality the new horsepower? Inside Mercedes F1’s unexpected Zuma partnership
Mercedes-AMG PETRONAS F1 Team signs multi-year lifestyle and hospitality partnership with Zuma. Find out how this deal could reshape luxury in Formula One.
Puma extends HYROX partnership to 2030: What does the deal mean for the future of global fitness racing?
Puma renews its HYROX partnership through 2030, betting on fitness racing’s global rise with apparel, footwear, and elite athlete sponsorship.
Monster Energy-backed athletes break records and clinch medals on opening day of X Games Osaka 2025
Monster Energy athletes secure 8 medals and set new benchmarks at X Games Osaka 2025, with Arisa Trew tying the all-time women's skateboarding record.
IndusInd Bank enhances ICC T20 World Cup experience with Anthem Buddies programme
IndusInd Bank has once again partnered with the International Cricket Council (ICC) to offer a memorable experience to…
Castrol joins forces with Mumbai Indians as Official Performance Partner for IPL 2024
In a notable expansion of its sports sponsorships portfolio, Castrol, a subsidiary of the bp group and a…