IBM and Ferrari’s game-changing partnership promises fans unprecedented Formula 1 experiences in 2025
IBM (NYSE: IBM) has inked a multi-year agreement with Ferrari S.p.A., positioning itself as the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, Formula 1’s most iconic team, beginning in 2025. This collaboration between two legendary brands is set to transform the digital experience for Ferrari’s massive global fanbase, offering a new […]