Omnicom to buy Brazilian retail media agencies Outpromo and Global Shopper

Omnicom to buy Brazilian retail media agencies Outpromo and Global Shopper

Omnicom Media Group, the media services division of Omnicom (NYSE: OMC), has announced the acquisition of two leading connected commerce and retail media agencies in Brazil, Outpromo and Global Shopper. This move sets the groundwork for a dedicated e-commerce and retail media performance agency within the Brazilian market under Omnicom Media Group. Established in Sao […]