Browsing Tag
Rockstar Energy
2 posts
Celsius turns to ESPN College GameDay as Alani Nu reshapes its beverage portfolio
Celsius makes ESPN College GameDay its biggest sports platform yet, while CELSIUS brand sales weakness and lower margins complicate the growth story ahead.
September 1, 2026
Celsius Holdings joins forces with PepsiCo for strategic growth in energy drinks
Celsius Holdings and PepsiCo strengthen their long-term strategic partnership with Alani Nu joining PepsiCo's distribution system and Celsius acquiring Rockstar Energy.
August 30, 2025