Superdry seals South Asian IP deal with Reliance Brands in £40m transaction
Superdry plc, a UK branded clothing company, has inked a significant intellectual property (IP) joint venture agreement with Reliance Brands Holding UK Ltd (RBUK), marking a strategic move to sell its IP assets, including the SUPERDRY brand, in South Asian territories like India, Sri Lanka, and Bangladesh. In this game-changing deal, RBUK and Superdry will […]