Grupo Bimbo shakes up baking industry with bold move to buy Brazil’s Wickbold

Grupo Bimbo shakes up baking industry with bold move to buy Brazil’s Wickbold

Mexican baking conglomerate Grupo Bimbo, S.A.B. de C.V., has unveiled its latest move in the global baking industry—a strategic acquisition of Brazil’s iconic bakery company, Wickbold. This transaction, which includes the well-known Wickbold® and Seven Boys® brands, marks a significant expansion for Grupo Bimbo in South America, underscoring its strategy to strengthen its foothold in […]