Google Cloud, Mercedes-Benz accelerate AI transformation in automotive e-commerce and customer experience

By on    Auto and Transport Industry News, Technology Industry News  

Google Cloud, Mercedes-Benz accelerate AI transformation in automotive e-commerce and customer experience

In an announcement that highlights the growing interconnection between artificial intelligence (AI) and the automotive industry, Google Cloud has unveiled an expansion of its strategic partnership with Mercedes-Benz. This collaboration is set to transform key customer experiences through the integration of AI and generative AI (gen AI) technologies, particularly on Google Cloud’s Vertex AI platform. […]

Accenture acquires martech consultancy Lumery to enhance customer experience capabilities

By on    Technology Industry News  

Accenture acquires martech consultancy Lumery to enhance customer experience capabilities

Accenture (NYSE: ACN) has recently completed the acquisition of The Lumery, a renowned marketing technology (martech) consultancy based in Melbourne. This strategic move is set to significantly bolster Accenture Song’s marketing transformation capabilities, particularly in Australia. The deal, whose financial terms were not disclosed, aims at enhancing services such as personalization, CRM and loyalty, testing […]