Myntra, an Indian fashion e-commerce company, has launched ‘Pernia’s POP-UP SHOP’, a luxury fashion store for men and women. The new luxury fashion store is said to offer exclusive designer merchandise from some of the big names in the fashion industry. With the association, Myntra will now has a variety of designer wear to offer […]
Purple Style Labs (PSL), a Mumbai-based premium fashion house, has acquired online luxury fashion store Pernia’s Pop Up Shop (PPUS), a multi-brand e-commerce website, which has more than 500 Indian designer wear brands. Financial terms of the transaction were not disclosed. Through the acquisition, Purple Style Labs is looking to build a comprehensive omni-channel fashion […]