Soft drinks giant PepsiCo is joining forces with The Boston Beer Company to produce and launch HARD MTN DEW, an alcoholic version of the Mountain Dew soft drink, in the US. HARD MTN DEW, which will have 5% alcohol by volume (ABV), is expected to hit the shelves in early 2022. It will come in […]
PepsiCo acquisition of Rockstar Energy Beverages : PepsiCo has signed a $3.85 billion deal to acquire Las Vegas-based energy drink maker Rockstar Energy Beverages in a move to expand its footprint in the fast-growing energy category. Founded in 2001, Rockstar Energy Beverages produces beverages that target people who lead active lifestyles from athletes to rock […]
MTN DEW Zero Sugar launch : PepsiCo North America Beverages has launched a sugar-free version of its carbonated soft drink Mountain Dew in the US, as per the latest soft drink industry news. According to PepsiCo, the latest product – Mountain Dew sugarless flavor, called MTN DEW Zero Sugar, has the same bold charge and […]