US grocery chain Kroger announces new logo and tagline
The Kroger Co, a US retail giant, has unveiled its new logo and brand transformation campaign, reflecting the company’s strong, food-rich heritage. The redesigned Kroger logo retains the shape and movement of the iconic “K” and “G”, and carries ‘Fresh for Everyone’ brand message. Mandy Rassi – vice president of marketing, Kroger said: “Fresh and […]