Viva Leisure shakes up Australian fitness market with million-dollar stake in Boutique Fitness Studios
Viva Leisure Limited has announced a strategic acquisition of a 34% interest in Boutique Fitness Studios (BFS), a master franchisee for four brands from Xponential Fitness in Australia and New Zealand. This AUD 2.0 million investment is aimed at expanding Viva’s footprint in the rapidly growing boutique fitness sector. The deal includes an option to […]