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IBM (NYSE: IBM) launches agentic AI at the Masters Tournament, unlocking 50 years of Augusta video history with watsonx

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8 minute read

Technology Industry News

IBM deploys agentic AI at the 90th Masters Tournament to reshape golf’s digital fan experience

IBM deploys watsonx agentic AI at the Masters Tournament, powering archive search and shot analysis. Read what it means for enterprise AI and the IBM stock thesis.

byPallavi Madhiraju

March 23, 2026

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