Accenture acquires martech consultancy Lumery to enhance customer experience capabilities
Accenture (NYSE: ACN) has recently completed the acquisition of The Lumery, a renowned marketing technology (martech) consultancy based in Melbourne. This strategic move is set to significantly bolster Accenture Song’s marketing transformation capabilities, particularly in Australia. The deal, whose financial terms were not disclosed, aims at enhancing services such as personalization, CRM and loyalty, testing […]