In a significant move aimed at bolstering its CRM and AI-powered creative offerings, Accenture (NYSE: ACN) has announced the acquisition of Unlimited, a highly decorated integrated customer engagement agency. This strategic acquisition is set to enrich Accenture Song, recognized as the world’s largest tech-powered creative group, enabling it to scale its offerings more effectively and […]
Accenture (NYSE: ACN) has recently completed the acquisition of The Lumery, a renowned marketing technology (martech) consultancy based in Melbourne. This strategic move is set to significantly bolster Accenture Song’s marketing transformation capabilities, particularly in Australia. The deal, whose financial terms were not disclosed, aims at enhancing services such as personalization, CRM and loyalty, testing […]
