Balmain breaks new ground with “Les Éternels de Balmain” fragrance collection

Balmain breaks new ground with “Les Éternels de Balmain” fragrance collection

Balmain has made a bold move into the beauty industry with the launch of its inaugural fragrance collection, Les Éternels de Balmain. This groundbreaking range features eight all-gender eaux de parfum, embodying the fusion of Pierre Balmain’s classic Parisian elegance with Olivier Rousteing’s contemporary vision. The launch signifies the first chapter in a broader strategy […]