Reckitt Benckiser to acquire Biofreeze pain relief brand from Performance Health
Reckitt Benckiser Group (RB) has agreed to acquire the Biofreeze topical pain relief brand from Madison Dearborn Partners subsidiary Performance Health for an undisclosed price. Biofreeze is said to be among the popular brands for topical pain relief brand and had generated double-digit sales growth. Francis X. Dirksmeier – CEO of Performance Health said: “The […]