Adidas to sell Reebok to Authentic Brands Group in $2.1bn deal

Adidas to sell Reebok to Authentic Brands Group in $2.1bn deal

German sportswear manufacturer Adidas has agreed to sell American footwear and clothing brand Reebok to brand management company Authentic Brands Group (ABG) in a deal worth up to €2.1 billion. Currently, Reebok operates in 80 countries, with nearly 70% of its business coming from outside of the US and Canada. The footwear and clothing brand […]