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Jake Henson

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Tabcorp Holdings’ A$267 million BetMakers acquisition brings wagering technology, racing data and digital betting infrastructure into focus as the group targets A$30 million in annual cost synergies from the deal. Representative image.
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Tabcorp bets A$267m on BetMakers as A$30m synergy target turns technology overhaul into an M&A test

Tabcorp Holdings is moving to acquire BetMakers Technology Group for an enterprise value of about A$267 million, using the wagering technology company to accelerate a broader digital overhaul. The deal looks dramatically cheaper if management delivers A$30 million of targeted annual cost synergies, making integration rather than the takeover premium the central financial test.