Browsing Tag
Heineken N.V.
2 posts
Why Heineken broke its leadership tradition as 6,000 jobs and its growth strategy face a decisive test
Heineken has chosen consumer-goods executive Rafael Oliveira as its first externally recruited chief executive, placing him in charge of a workforce overhaul, business-services migration and productivity programme that will determine whether EverGreen 2030 can deliver stronger growth without weakening the brewer’s operational foundations.
Why did Heineken N.V. sell its Congo brewery stake while keeping its brands in market?
Why did Heineken sell its Congo brewery stake but keep its brands? Read the deeper strategy behind its asset-light pivot and Africa risk reset.