Browsing Tag
Grüns
3 posts
Is fibre becoming the next protein? Coca-Cola, PepsiCo and Kraft Heinz are betting on a new consumer habit
Coca-Cola's upcoming prebiotic soda trial, PepsiCo's nationwide fibre innovations and Kraft Heinz's enriched convenience meals suggest a shift in functional nutrition. Independent retail data supports growing consumer interest, but taste, affordability and repeat purchasing will determine the commercial winners.
P&G bets $3.8bn on Thorne as Gen Z reshapes the supplements category
Procter & Gamble is paying $3.8 billion for Thorne, a 5.6x return for L Catterton in three years. Whether P&G's Healthcare arm can absorb it is the test.
Unilever to buy U.S. greens supplement company Grüns in latest wellbeing push
Unilever has agreed to acquire U.S. greens supplement brand Grüns in a deal valuing the three-year-old company at around $500 million. Read what it means for UL investors and the VMS market.