Browsing Tag
functional beverages
10 posts
NNB Nutrition pushes GeniusPure deeper into the functional beverage stack as RTD brands chase focus, hydration, and energy
NNB Nutrition is pushing GeniusPure into celebrity-backed and performance RTDs. Find out what this signals for the functional beverage market.
PepsiCo’s Poppi rollout signals a strategic shift toward prebiotic and low-sugar beverages
PepsiCo is taking the Poppi prebiotic soda brand international. Find out why this move matters for global beverage growth and what comes next.
Can AdvoCare’s Spark Green Apple Candy flavor turn energy into a candy aisle experience?
Find out how AdvoCare’s Spark Green Apple Candy is blending candy nostalgia with energy supplements in its 2026 seasonal play. Read more now.
Can new Wild Berry and Tropical Punch flavors help Laird Superfood (NYSE: LSF) win the hydration wars?
Laird Superfood adds Wild Berry and Tropical Punch flavors to its Hydrate line and launches a Variety Pack. Find out how this could reshape its wellness strategy.
Are wellness beverage brands the new frontier in clean-label innovation—and who’s winning shelf space in 2025?
Discover how clean-label wellness drinks are reshaping the beverage industry and which brands are capturing shelf space in 2025’s competitive market.
Just Made pushes deeper into wellness with 21 new product launches across juice, shot, and hydration lines
Just Made unveils 21 new wellness-focused products at IFPA 2025, including Margarita Mixes, Smoothie Bowls, and Electrolyte Refreshers. Read what’s driving the expansion.
Why Bol Foods chose the Netherlands for its first global shake launch — And what it means for plant-based nutrition in Europe
Bol Foods launches Power Shakes in 700+ Dutch stores — find out how this UK plant-based brand is taking its first bold step into Europe’s nutrition market.
Why functional sparkling water brands are reshaping U.S. beverage retail and outpacing traditional seltzers
Functional sparkling water is transforming the U.S. beverage aisle with real ingredients, health benefits, and Gen Z appeal. Find out why it’s outpacing seltzer.
Which non-alcoholic RTD beverages are gaining the fastest consumer traction on TikTok in July 2025 and why?
Non-alcoholic RTDs are trending on TikTok in July 2025. Find out which categories are winning, why consumers are buying, and what this means for retail growth.
How beverage M&A is changing in 2025: From functional drinks to TikTok taste tests
Beverage M&A in 2025 is shifting toward gut-health sodas and TikTok-driven brands. Discover why PepsiCo’s Poppi deal is reshaping category strategy.