Brown-Forman finalizes sale of Finlandia Vodka to Coca-Cola HBC for $220m
In a strategic move aimed at enhancing its premium brand portfolio, Brown-Forman Corporation (NYSE: BFA, BFB) has completed the sale of its renowned Finlandia vodka brand to Coca-Cola HBC AG for a deal valued at $220 million. This sale aligns with Brown-Forman’s vision for brand innovation and portfolio premiumization. Brown-Forman Advances Strategic Portfolio Optimization with […]