Salesforce to acquire personalization and customer data platform Evergage
Salesforce acquisition of Evergage : US cloud-based software company Salesforce has acquired Evergage, a real-time personalization and customer data platform (CDP) that enables companies to deliver maximally relevant, 1-to-1 experiences across their channels. Financial terms of the deal were not revealed. Evergage clubs in-depth behavioral analytics and advanced machine learning with data from existing sources […]