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How ARAMIS used Dwyane Wade to reinvent men’s fragrance at its NYFW debut

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Cosmetic Industry News

How ARAMIS used Dwyane Wade to reinvent men’s fragrance at its NYFW debut

Discover how ARAMIS and Dwyane Wade launched the Intuition fragrance at New York Fashion Week with immersive events and modern brand storytelling.

byPallavi Madhiraju

September 14, 2025

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