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Representative image of unbranded delivery workers and warehouse teams handling parcels and groceries, illustrating India’s Digital Commerce Coalition and the growth of e-commerce and quick commerce.

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Can India’s e-commerce giants speak with one voice before regulators rewrite the rules?

Amazon, Eternal, Meesho, Swiggy and Zepto launch Digital Commerce Coalition as India’s e-commerce regulation and quick-commerce battle heat up.

byPallavi Madhiraju

June 2, 2026

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