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Representative image of fans using digital screens inside a modern football stadium, highlighting how FIFA World Cup 2026 is expanding through Salesforce technology, Netflix Games and new fan engagement platforms.

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FIFA World Cup 2026 digital strategy: Why Salesforce, Netflix and gaming are changing the tournament experience

World Cup 2026 is becoming a platform play. Salesforce, Netflix and gaming show how FIFA is turning football into a digital ecosystem.

June 10, 2026

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