Keurig Dr Pepper bets $990m on GHOST—Is this the energy drink shake-up we’ve been waiting for?

Keurig Dr Pepper bets $990m on GHOST—Is this the energy drink shake-up we’ve been waiting for?

Keurig Dr Pepper (NASDAQ: KDP) has announced a $990 million agreement to acquire a 60% stake in the disruptive energy drink brand GHOST Lifestyle LLC, with plans for a complete buyout by 2028. This acquisition is a key step for Keurig Dr Pepper, marking its expansion into the booming energy drink market, with the transaction […]