Browsing Tag
BuzzBallz
2 posts
Sazerac buys Au Vodka in ÂŁ300m-plus deal to expand UK and RTD presence
Sazerac has acquired Au Vodka in a deal reportedly worth over ÂŁ300 million, adding a fast-growing UK spirits and ready-to-drink brand.
Sazerac deepens RTD cocktail push with equity stake in Alix Earle-backed SIPMARGS
Sazerac wants Gen Z growth. SIPMARGS wants national scale. Their RTD cocktail deal tests whether creator-led alcohol brands can go mainstream.