Mars to acquire American whole-fruit snacking brand Trü Frü
Mars, an American multinational confectionery, pet food, and other food products manufacturer, will acquire Trü Frü, a whole-fruit snacking brand, to meet growing demand in better-for-you snacking space. The terms of the transaction were not divulged. Trü Frü complements Mars’ health and wellness brands, which include KIND, a nut-based snacking, and Nature’s Bakery, a fruit-based […]